Peeking under the hood: Conversion 2.0

July 2nd, 2009

Peeking under the hood: 2.0?
From: .com on behalf of
Sent: Tuesday, March 03, 2009 5:07:07 PM
To: business2k.com, 2k Place

*I’ll never forget the first time I peeked under the hood of a search engine…* It was 7 years ago at the very first . showed us the Overture keyword inventory research tool. Suddenly you knew that 163,000 people searched for “paint ball” last month. It was a revelation. It was like seeing the and whirring gears of the ; suddenly that with great clarity as people searched for things online.
and…

*I’ll never forget the first time I peeked under the hood of a – LIVE.*

It was 2 years ago at ’s first . Ari showed us the tool and we watched visitors – in REAL TIME – enter the site and go from page to page. Then Ari started chatting with them, and effortlessly moving them from skeptical prospect to paying . The conversation inside the ’s head was no longer something you had to guess. You could see and hear it take place, live. A month from now I’m going to lift the hood on my baby, my “Red ” – my own that I’ve been crafting and obsessing over for the last 7 years – and and I are going to show you the deep mysteries of a finely engineered online sales .

You’re invited look as we lift the hood of that purring engine:

http://www..com/conversion2-0/

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