July 2nd, 2009
My sordid history of seminars, both good & evil
From: infusionmail.com on behalf of Perry Marshall (google@perrymarshall.com)
Sent: Sunday, March 08, 2009 6:47:02 PM
To: Bussiness 2k
Super special discount price ONLY for Perry’s customers for the
Chicago System Seminar:
https://m171.infusionsoft.com/link/36dc55e2500/27ac40
The first time I went to a “real” direct marketing seminar
was 10 years ago.
Prior to that I only went to Pink Kool Aid seminars.
(Renaissance Club members can refer to the old newsletter
titled “My life as a naive enthusiastic Ambot” for details.)
At the Pink Kool Aid seminars, only a handful of people in the
front were making any dough. The rest of us were losing
money constantly. The few who were profitable also was not
making nearly as much as everyone thought they were.
When I attended that first Direct Marketing seminar, the very
first thing I noticed was:
Quite a few of these people – a sizable minority, at least – were
doing quite well financially. And most of them did not have to
sell some business opportunity to some gullible person in order
to earn their fat paycheck.
Oh, and I didn’t pick this up from what people said on stage, either.
I picked it up from conversations I heard at lunch, which was at
the Denny’s across the street from the hotel. One guy was an
attorney, marketing his business smartly and doing admirably
well.
Another guy was a consultant, another guy owned a manufacturing
company, and they were all kicking ass in their niches.
I had gotten so good at pretending I was doing OK (just like all
the other Pink Kool Aid posers), it was a shock to my system
to meet people who were making a comfortable living as
independent marketers who were not killing themselves in the
process.
Fast Forward a couple of years, I go to Ken McCarthy’s System
Seminar for online marketing.
I remember calling Laura on my cell phone from the lobby: “I hope
nobody finds out I’m not making $200,000 a year.” (I was joking.
But only a little.)
There actually were a LOT of people there quietly pulling down
six figures. Again, this discovery came from casual conversations
at the bar, sitting next to people at the conference and asking
them what they were up to.
Again, few them were making coin by selling treasure maps to
people who were being taught how to sell treasure maps to rare
coins. They were doing specialized businesses with a high level
of marketing savvy.
Know this:
Wanna-be’s and newbies go to rah-rah sessions. Seminars with
brand new cars in the auditorium and Rolexes and confetti and
promises of “Walk Away Income.”
(Any time someone uses the phrase “Walk Away Income” on you,
walk away. He’s picking your pocket. But don’t get mad at him, cuz
somebody’s picking his pocket too, but he think it’s “win-win” and
he’s just paying the favor forward.)
People who’ve been through the school of hard knocks a few
times prefer to go to a seminar that’s going to actually teach
‘em the tools of the trade. They prefer a seminar that has real
instruction, rather than the appearance of content.
Real seminars are more expensive than Pink Kool Aid
seminars. But the stuff you learn in Real marketing seminars
really works. Actually they’re less expensive. Cuz they work.
Tell me if you can relate to the following:
“I wanted a decent life. I wanted to have time for myself. I wanted
to be able to drink my coffee in peace. Eat my lunch and dinner in
peace. I wanted to travel. I didn’t want to be pushed around by
customers. I wanted to be paid in advance, and not have to beg for
my due.
“I wanted a few goodies like my MacBook Pro. And I wanted to
know that my future was getting more secure with every passing year.
“Hard work didn’t scare me. But I wanted to work fewer hours if
possible. And I wanted lots of time to just sit and do nothing but
read, or drink a Leffe Brune.”
I sure relate to that. I relate to having wanted that for so many years.
I relate to having it now. I relate to it as I type this on my MacBook Pro.
The person who wrote that was Sean D’Souza of Psychotactics.com.
Sean will be presenting with me at the System Seminar in Chicago
March 27-29.
I have arranged with Ken a very special $500 discount for my customers.
Go here to find out about it, to sign up for free interviews (meaty content)
and get the $500 discount:
https://m171.infusionsoft.com/link/36dc55e2500/27ac40
See you in Chicago,
P.S.: Yeah, I’ve been talking about Pink Kool Aid a lot lately. I’m going to
write about it extensively in the next Renaissance Club newsletter, which
will hit the streets in about 2 weeks.
Why? Because Pink Kool Aid flourishes in an economic climate like this.
All manner of con men are going to come after your wallet. The perpetually
scared and unprepared will fall for them.
Be vigilant.
——–*———-*—————-*——–
Memo from a Pink Koolaid Drinker
From: @infusionmail.com on behalf of Perry Marshall @perrymarshall.com)
Sent: Saturday, March 07, 2009 2:51:29 PM
To: business2k.com, Bussiness 2k Blog Place
A very frustrated woman wrote to me on my blog and I’m going to show you her note in a minute. But before I do, a quick bullet:
* If I were to do what a lot of guys do – and teach newbies that the way to make a lot of money on the Internet is by being my affiliate and selling my products – I would be committing some kind of crime.
A lot of people teach this, and since there’s an endless supply of newbies, a lot of people going through the revolving door get taken advantage of.
Yes I have a good affiliate program, and yes my products sell well, but: If you don’t have an established market presence already, it’s may make you lunch money but it’s not going to be megabucks.
Might be good target practice, but it ain’t going to make you rich.
Same is true of ANY other program or product you might promote.
First you want to possess some mastery game… then enter a niche you can successfully compete in.
Today I’m going to give you some straight talk about:
1) How ordinary real people get scammed out of their money online, and
2) How ordinary real people actually make money online, or in any new business for that matter.
Click here to read Gia’s letter and my reply
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