Sponsor Ads
These ads are located in the top, middle or bottom of well-known ezines, and are good if you choose an ezine that fits the criteria of your target market. It is also a good idea to get your sponsor ads in an issue with a compelling article. If the ezine has a good readership, then these ads make an excellent tool, as they will be placed right before or after the articles. They are more affordable then solo ads and you will get a better response rate then classified ads.
Prior to placing an ad in any ezine, you should subscribe to the ezine and read it for a few weeks to make sure it is well written and informative and not full of links and free ads. This will also help you to verify that your ad was sent on the day and time promised. Also, you want to make sure the ezine is not sending several ads per day every day of the week.
Research your advertising very carefully. Cheap is not always better. In October 2002, we ran an ad in one ezine that boasted they had over 300,000 readers. The cost of the ad was $90 and they were supposed to run it twice. We got a total of 9 hits from both ads and 0 sales. In another instance, we ran an ad that went to 5,500 people at a cost of $20. We received 2 sales from this one ad and more importantly each of the new members joined the affiliate program and has made several sales each. Target your mailings regardless of the median you use. It does you no good to send 100,000 ads, if the people receiving the ads have no interest in your offer. It is much better to send smaller number of ads to very a focused group of people. Your response will be better and your cost will be less
