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How Much Will Advertising Cost?

March 21st, 2008

How Much Will Advertising Cost?
This varies by vehicle. I have purchased email campaigns for $250 that got nothing and I have spent $15 on solo ads that gave me a 1,500% return on investment. Stay away from the super-cheap advertising opportunities. I have seen guaranteed hits of less than $10 for a million hits. I don’t think much of guaranteed hits anyway, but this was just a pure scam.

Again, the best rule of thumb is to plan on spending 40% of your income on advertising. However, do not spend money just to spend. Use your money wisely. Ask other people what works for them, think about what works best for you when you are reviewing a product or service. What catches your eye? What ezines do you read? What don’t you like? What makes sense to you will most likely make sense to other people.

Be consistent with your advertising and your advertising will be consistent with you. Do not run an ad one week and then wait 3 or 4 weeks to run more ads. You are much better off running ads each day or every other day then running a bunch of ads for a week and then stopping for a couple of weeks.

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