How Much Do I Advertise
How Much Do I Advertise?
The short answer is as much as you can. If you invest $100 in advertising and you get $200 in business, then you would be wise the take $150 and reinvest it back into advertising. Continue this cycle until you have built up a solid line of affiliates and then show your affiliates this method of advertising. Remember, free advertising is a long-term process. Paid advertising will get you quicker results and that is your goal. There is no reason to wait 4 – 6 months to get a return on your advertising just because it is free. Your smart competitors are going to use paid advertising and they will be eating at your market share while you are waiting for the free ads to work.
A rule of thumb is to spend a minimum of 40% of your gross receipts on advertising. If you make $1,000 a month, then spend at least $400 on additional advertising. Test different ads and different ad opportunities. Track your ads and reinvest in those places where you see a solid return.
