Google AdWords Strategy MP3 with Jason Potash
Tuesday, March 25th, 2008Jason Potash is one of the most level-headed and multi-talented teachers of marketing today, and like me, he was a hi-tech sales guy who got sick of cold calling and knew there had to be a better way. In this Free MP3 Download we talk about Google Quality Scores and AdWords Strategy, including: * Basics of Google Slap - Why Google’s so secretive; Quality Scores and the eternal battle against garbage on the web
* “From Gym Rat to Millionaire” - The great feeling of a student who got the monkey off his back
* The game of AdWords - AdSense arbitrage and how people are doing it today
* Where is the stored value on the Internet? Something that’s even more powerful than Google * The power of a situation vs. the power of a relationship * Becoming the 800 pound gorilla in a tiny market: How to dominate a nano-niche
* How children learn to talk… and how adults search the web: They’re both the same
* Anatomy of a campaign rollout - and building a huge success story starting with ONE keyword!
* The backbone of a successful sales process and how to build it Download the MP3 here:
