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Jason Potash is one of the most level-headed and multi-talented teachers of marketing today, and like me, he was a hi-tech sales guy who got sick of cold calling and knew there had to be a better way. In this Free MP3 Download we talk about Google Quality Scores and AdWords Strategy, including: * Basics of Google Slap - Why Google’s so secretive; Quality Scores and the eternal battle against garbage on the web

* “From Gym Rat to Millionaire” - The great feeling of a student who got the monkey off his back

* The game of AdWords - AdSense arbitrage and how people are doing it today

* Where is the stored value on the Internet? Something that’s even more powerful than Google * The power of a situation vs. the power of a relationship * Becoming the 800 pound gorilla in a tiny market: How to dominate a nano-niche

* How children learn to talk… and how adults search the web: They’re both the same

* Anatomy of a campaign rollout - and building a huge success story starting with ONE keyword!

* The backbone of a successful sales process and how to build it Download the MP3 here:

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