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Europe’s most valuable football brands

November 9th, 2009

Fenerbahçe, ‘Europe’s most valuable football brands’ entry to search. Brand assessment prepared by the company Brand Finance to list, only Fenerbahce in Turkey was able to enter. The top of the list include British soccer team Manchester United, while the list of 20 teams are 20′ncisi Fenerbahce.

The most valuable football brands in Europe from Turkey Fenerbahçe entry only. World’s leading brand evaluation prepared by the company Brand Finance ‘Europe’s most valuable football brands working with $ 546 million in the first place was the English club Manchester United. Fenerbahçe 73 million dollars in this list of 20 teams with the highest in Europe with a brand value as the 20th football clubs took part.
Manchester United at the summit
British club Manchester United take first place in the list, while the Spanish club Real Madrid and Barcelona, the team had to follow him. Last year, the first in the Spanish giant Real Madrid, about 50 million dollars with an increase of 498 million dollars in second place despite, while another Spanish club, Barcelona, 85 million dollars and 441 million dollar increase in third place in the kept. Last year 51 million dollars between the first 20 clubs who can not enter this season with Fenerbahce percent increase 44′lük value reached 73 million dollars.
3 sets 1.5 billion dollars
The area during the first 3 Manchester United, Real Madrid and Barcelona’s total brand value of 1.5 billion dollars (900 million pounds) in reaching this most important factors in the increase in ‘clubs and a good team work with the marketing management of brand value shine as’ was shown. Evaluating these teams to build their brands, managing, spreading and to protect the creation of private label group noted. The brand management team and the fans and to strengthen the link between the trade to ensure a return to pre-season tour starting from the most remote corners of the world have reached, prepared in various languages and web site production of goods with special interest supporters acknowledged that the withdrawal is.
Fenerbahçe’s value
7 on the list from the United Kingdom, Germany 4, Italy 4, France 2, from Spain 2, has 1 team from Turkey. Team revenues broadcast rights, ticket sales and sponsorship agreements with the increase being noted. According to the previous year among the top 20 largest clubs are showing an increase for ‘68 percent increase in step with the rise of Germany Bayern munich and 3′er and clubs of France was Lyon. 244 million dollars in 2008 with a brand value of Bayern Munich, with an increase of 166 million dollars to 410 million dollars to reach a 4th line output. Value of 79 million dollars in 2008, this figure is 132 million dollars this year, Lyon removing 12′inci was ranked. Not included in the list last year and this year, including a list of the last ordinary Fenerbahçe’s brand value at $ 51 million of the (31 million pounds) 44′lük percent increase to $ 72 million (44 million pounds) has increased. Regressed with the loss of values is ranked 5th from the club is 4 The British created again. Chelsea, Liverpool, Tottenham, Newcastle brand value falling by Italian club Juventus happened.

How the crisis challenged

Manchester United
Asian tour with the supporters of mass strikes in the developing sponsorship agreements.
Real
Commercial revenue power, a more powerful position in La Liga. TV, mobile communications components, such as in a leader.
Barcelona
“More than a club” with the understanding, to take the form of the charity UNICEF ad to a different seat makes the Spanish club.
Bayern
A marketing machine and the Euro has strengthened. Allianz Arena is the owner’s income and increases the value of trade agreements.
Arsenal
Emirates Stadium club, was removed to the fore, but it does not come on the field and in the background of the expected success rumors stopped the growth of brand value.

Ronaldo did not grow in sales Beckham’a

WORLD’s most expensive footballer Cristiano Ronaldo was behind Beckham. Ronaldo, David Beckham Real Madrid team in 2003 with the catch being transferred to the sales figure could reach only 25 percent. Spain’s leading sports store in a statement it is causing the country’s worst recession in 60 years lived and percentage of 19.3 was reached shows that unemployment. A large burst of sales that year, Beckham transfer was captured by stating that the store owner says an inventory of the form. Real Madrid for this year only
expects revenue growth at a rate of 3.5 percent.
kanada

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Tags: 50 million, billion dollars, Blog, brand assessment, brand management, british soccer, club barcelona, club manchester united, club real madrid, david beckham, football clubs, giant, important factors, leading brand, machine, Management, marketing management, million dollars, Private, private label, Production, recession, soccer team, success, Turkey, understanding, Unemployment, web site production
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