November 9th, 2009
Dress shoes that showed examples of social responsibility for success suggested
November 8, 2009
Dress shoes that showed examples of social responsibility for success suggested
Microsoft Europe from the Middle East and Europe Region Brand Strategy Officer Specialist Ben Richards, the marketing area ’social history’ of the product is considered successful when taking in this area Shoes’un Toms, ‘for tomorrow’s Shoes-Shoes for Tomsorrow’ samples showed the study.
Digital Age magazine organized the ‘Convergence and Digital Marketing’ conference with the theme that I talk to Richards, a pair of these shoes at the foot of the customers leads to a donation, it is also an effective method of marketing is voiced.
Forgive us quick results
Organic, simple shoes producing a pair of Toms Shoes brand name of the person buying a pair of poor children also made a donation explaining Richards, you said: “Products in itself, a gift instrument, the product itself sensitive indicator. Argentina wearing peasants ‘Alpargata’ designed with inspiration from his shoes and poor children in targeted brand a donation to the Toms Shoes’un tool itself. Indication of the sensitivity of the product itself. ‘One of them you a concept very effective concept. Can also be used in other product groups. Product is successful depends on many fields. To succeed, the customers are sensitive to this field and can concentrate on learning issues. Encourage donors to make. This will contribute to the fight against poverty and the people will feel good about themselves. By creating a platform for good purposes, the results can be found more quickly. Your main goal is to make a difference, but definitely get. ”
Difficult time for creative work
Ben Richards, the marketing of the future and today the ‘attractive making, sharing and making exciting’ elements such as the emphasis is important, while in the field of communication no longer “fit right or you’ll get or fix ‘the current law is defended. Richards, said: “If done right kick up a good thing. To provide the best technology we need to compete with yourself. The importance of mass media in the coming years will increase and people will get into more interaction. Applications for the touch will win, ads will start to be digital. Following an economic crisis is losing influence. Note that hard times need creativity. Way to predict the future is to invent him. ”
Click to buy does not return
TÜRK Telekom CEO Consultant Ramazan Demir, conference in his speech-mada, the search engine you use the-if the load-list is pointed out that although “in this area, however, the biggest problem, in the digital ad clicks to buy back rate is lower,” he said.
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Tags: ceo, communication, customer, economic crisis, indicator, instrument, magazine, Market, Marketing, poverty, product, product groups, success, target, Technology
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