. Joint ventures make or break a business. It’s probably the most important and profitable thing that you’ll learn to do.
. Joint venturing isn’t as dull a topic as many somehow make it out to be, in fact, it’s an extremely interesting method.
. Let’s start right at ground level. What is a joint venture? It’s a task or deal that you jointly undertake with other business owners to achieve goals that benefit both parties.
. I really want to spark your imagination now about the type of things that you can get into and the type of deals you can strike with like minded online marketers to achieve goals central to both parties and their target market.
. What kind of joint ventures are there to be had? I love this subject and I enjoy talking about it so much because it’s so wide and varied that no two deals will ever be the same. There’s real space for you to use in the ways of innovation and improvisation, new ideas and methods that bring in those all important deals and have the potential to place your product in front of millions of pre-qualified customers eyes within just a few days. This is the power of the joint venture.
. Generally this is so powerful because the customers you’re approaching are pre-qualified, and are already interested in your product, and, on most occasions you’ll find your response rates far surpass any other form of marketing you’re ever going to carry out.
. There are several different types of joint ventures with practically unlimited variations on how you can carry them out. From simple ad swaps, working all the way up the ladder to full scale partnerships. Which is exactly how this product came to be, through a simple JV, and now, we’re pulling fifty k out of it in it’s early days, proof enough that this is the way to go if you’re serious about becoming a success.
. What most people don’t understand is that it’s far easier to succeed when you’re working with someone, or several someone’s. They all try to do it on their own and it’s a big part of their failures.
. Understand what we’re doing here. We’re actually having people promote for you. We’ll also be having your competition promote for you.
. There are many things that make JV’s powerful and getting access to big lists is only a very small part of it.
. The first reason that this is such an effective means of marketing is because what you’re doing is very inexpensive. Look at the ads you pay for, the e-zine ads, the services you have to pay for. Ever make you wonder how people got started when things are so expensive?
. The most expensive time of your marketing career is when you start out. Looking for new customers is far more expensive than using the ones you already have to make sales.
. This isn’t an easy job. It’s putting dents in peoples’ pockets, and have you ever heard anyone say ‘I’m quitting that online marketing stuff. I spent tens of thousands of dollars and haven’t made any money’? This is where most people fail; in their attempt to attract first time customers at the start of their career. They fall at the first hurdle by trying to do everything alone and, for whatever reason, writing off joint ventures as something they can’t do or can’t be bothered to do.
. For some time now many e-zines have slowly turned into personal lists. The big name marketers with their huge lists of people that they only sell their own products to.
. Why do they do this? Simple, because when you’re bombarded with ad after ad from people that have paid to advertise (ala the e-zine) you’re going to get bored fast. Random ads from Joe Bloggs everyday and the response rates drop off quickly never really reaching the standards of a personal list in the first place.
. Keeping things straight forward to start lets look at what’s going on when you approach one of these marketers with their own personal lists. First, you’re getting one heck of a response rate which is almost guaranteed. The most highly targeted people that you can find, the people that have bought from and trust the list owner, and the things they receive in a more personal way compared to the different advert ever day e-zine.
. Imagine how long it would take, not to mention how much money it would cost, to pull in just a list of ten thousand people that have bought from you before and want to be on your list for those reasons. The highly targeted customers that are interested in your product are right there for the taking. They’re not freebie seekers, they’re not hit and miss. They are interested, they’ve bought before and they will buy again, full stop.
. These are the type of people that once you have them on your list, are going to be repeat customers that come to trust you from day one, and buy from you again, and again. This removes the need to start again every time you launch a new product and to find new customers which is incredibly costly and probably the hardest part of online business.
. Secondly, imagine for a moment you receive two ads on the same day, both the same product and the same copy but one has a vital difference. It states that list owner likes the product, and you’re trusted by them. On a personal list this has incredible trust building effects.
. Remember why these people are on the marketers’ personal lists in the first place. It’s likely they’ve either bought from them before, want to learn their methods or follow in their footsteps and for this reason they will listen. Something else that makes this type of joint venture far more powerful than anything ten standard e-zine ads could ever deliver.
. Don’t worry if this is all a bit vague right now, or you don’t fully see what I’m getting at. We’ve got some serious ‘how to’ methods coming up relating to joint ventures and much more specific information. We need to get the introduction out of the way first however.
. Now personally I love business. I’m in it for the thrill of building something amazing up from nothing. Starting with a blank piece of paper and in a few months time saying “Hey, look at this, I made this, and people are buying it, and liking it”. A great feeling. I really like being independent and have a habit of doing things on my own and not letting anyone else in, because it’s something personal to me, but I still carry out JV’s.
. Don’t be afraid whatever you do. If you’re one of those who wants total control that’s fine, I like that with my own business too, but don’t think you’re losing part of your business because suddenly, you’re
bartering and catering to someone else’s needs as well as yours. It’s actually easier and far less work than it sounds, and you always have total control.
. Keep in mind though how valuable even a ten thousand subscriber list is when you consider it’s quality over random e-zine ads and lead generation. For whatever reason the people out there don’t carry out and offer joint venture proposals, whether it be they want to be independent and run their own business the way they want to, or they’re just afraid to go about this, don’t turn into one of them.
. There’s another process going on here too that I’d like you to be aware of, and again it’s something that’s little talked about; that’s the circle effect. See, once you’ve made a deal, it’s likely you’ll be returned to with another deal or you can go back to them with further deals without having to cold call/mail them from scratch. Once you have these contacts it’s a sure fire way to add something solid and reliable to your marketing arsenal.
. Don’t forget this when building your contact list. Don’t just JV with someone once, get them to come back to you to get an ad to your list at a later date. We’ll be talking about how to do this in the second JV report which is far more ‘how to’ focused, but all the same, for now, remember JV prospects and partners are just like your affiliates and your previous customers. Once contact has been established make the effort to keep it and you will prosper from it and so will everyone else in
your ‘group’.
. Last but definitely not least, something I believe if everyone did, the people struggling to make money would be in a minority and that is to go for it. Yeah, that’s all it take sometimes, for you to bite the bullet, put your personal feelings aside and just say “I’m going to go for this” and actually getting up off your seat and get doing it.
. Never underestimate the importance of these joint ventures. Never pass one up if the offer is in your favor, and never pass up the opportunity to offer one to someone new. But please, when you’re taking this advice, remember, it’s important to start out well. If you can catch a deal on the first pass you’ve won half the battle already.
Resource:jvsecrets.pdf